Royal Enfield , a subsidiary of Eichen Motors, is one of the oldest motorcycle manufacturer in the world. After several downfalls in 80’s and almost on verge of bankruptcy in late 90’s, the company has a remarkable upturn in sales in the past few years in command of Siddhartha Lal. The Vintage Motorcycle Manufacturer are having a 35-40% increase in sales every quarter. They are claiming of being the fastest growing motorcycle company in the world. Recently, they announced that they are acquiring UK-based designing and engineering firm, Harris Performance.
Royal Enfield and Harris Performance have a very old relationship. Harris Performance was behind the chassis development of the Continental GT cafe racer. Under the terms of this deal, Royal Enfield has acquired all assets, employees, trade names, technical know-now and intellectual property of Harris Performance Products limited.
Royal Enfield CEO Siddhartha Lal said, “Royal Enfield is working on its new generation of products and platforms. To have the Harris Performance team dedicatedly working with us will clearly enhance our engineering and product design capabilities. All the current staff at Harris Performance will become employees of Royal Enfield, taking responsibility of performance and development engineering of our new range of motorcycles. ”
Apart from Royal Enfield, Harris Performance has also designed and manufactured motorcycles for Yamaha and Suzuki for Grand Prix and World Superbike.
“Harris Performance will be part of Royal Enfield’s upcoming UK Tech Centre,” Siddhartha said.